When you choose a voice to lead your commercial, narrate an explainer video or provide voice-over services for your company’s online projects, it is essential to ensure the tone matches and inspires your audience. The right voice will connect, capture and convince your target audience to take action.
Whether your project needs a warm, soothing or natural voice, a conversational or believable character, or a fun or humorous British male voiceover, it is important to understand your audience and the tone of your message before deciding on a professional. Choosing a professional with experience in your industry or with similar content will help the project reach its full potential.
According to B2B Community blog, audiences associate male voices as authoritative and factitious, making them the perfect choice for projects pushing brands such as cars, computers and banking services. While a younger audience will expect a more youthful and energetic British male voiceover, elderly viewers may prefer a more gentle, caring or understanding tone.
To find the right voice for your project, start by asking for demos from several different professional voice-over artists. Then listen and compare them, focusing on the voice’s expressions, tone and diction. You can also ask for recommendations from friends, colleagues and family.
Then check out a voiceover artist’s portfolio to see what kind of work they’ve done in the past. It’s a good idea to get samples of their work from clients they worked with in the past, as this will give you a better feel for what the voice will sound like.
Paul Berry is an experienced professional UK English voiceover artist and actor with over 23 years of professional experience. His warm and international tones are ideal for corporate narration, eLearning, wildlife documentaries, in-store audio and app voiceovers, TV promos and radio jingles. He’s also got the energy for witty character voiceovers and imaginative animated voices for video games. british male voiceover