We’ve all dealt with annoying customer service, with the nonsensical music that plays while the reps are trying to get their act together. Well, Bud light has taken that concept and turned it into an ad with Miles Teller. The ad, called “Bud Light Carry,” is both funny and adorable. It shows Teller and his wife, Keleigh Sperry, delivering a round of beer to a table without spilling a drop. The ad also promotes the company’s new app, which lets customers track their drinks.
The app has a Cold Countdown feature that lets users set a temperature for their fridge, and it will notify them when the beer is ready to be enjoyed. The app also allows users to select their favorite NFL, MLB and NBA teams, as well as a game time alert. The app is available for iOS and Android devices.
Bud light is not the only alcoholic beverage to have an app, but it is one of the most popular. The app has more than 15 million downloads, and it offers a variety of features. Users can create a personalized profile and keep track of their drinks. The app also lets them save photos, share their favorite beer with friends and connect to social media. It’s no wonder the app is so popular, considering it can be accessed from almost any device with an internet connection.
The Bud light customer service app is a great way to keep track of your beers, especially if you’re planning on going out to watch the next big sporting event or hanging out with some friends at home. But if you’re planning on buying a whole case of the beer, it might be best to buy it online. This will help you avoid any hassles and save a little money.
Some retailers have reported a decline in sales of the beer since it enraged some transgender advocates with its endorsement of Dylan Mulvaney. Anheuser-Busch’s apology doesn’t seem to have helped matters much, with some calling for a boycott.
A store owner who requested to remain anonymous told me he’s seen a 20-25 percent dip in Bud Light sales, with customers choosing Miller Lite and Coors Light instead. However, he said he doesn’t expect the backlash to last.
Whether the brand’s move to align with Mulvaney alienated its traditional core audience or not, it was clearly a bad marketing decision. It defied virtually every rule in the book of building brands and marketing, according to a national beer industry analyst. And that’s likely why the company is facing a backlash from many of the same people it was trying to reach with its new ads.